The Equal Futures Fund
For over 20 years, Avon has been helping end gender-based violence, and, through their programmes and partnerships, has donated over $ 91 million to support over 15 million women and girls worldwide.
The Avon Equal Futures Fund is the next step in progressing this work, confronting one of the key precursors to gender-based violence: gender bias.
Avon's mission is to create a world where gender equity is embedded in everyday life. By challenging bias, Avon aims to help transform attitudes and environments, unlocking opportunity, uplifting individuals, and creating space for everyone to thrive. Ultimately, creating a better world for women and for all.
Driven by awareness and action, we confront discriminatory practices, unconscious biases, and systemic barriers. Avon will empower individuals, organisations, and communities to recognise and address gender bias wherever it appears, from education and workplaces to headlines and homes.
Through targeted initiatives, partnerships, and storytelling, we will show how gender bias manifests through stereotypes, exclusion, or discrimination, and provide tools to help address and dismantle it together.
Equal Futures Fund aims to;
- Dismantle Gender Bias: Challenge unconscious bias, stereotypes, and discrimination in various sectors.
- Advance Gender Equity: Support initiatives that tackle gender bias alongside other oppressions, like race and socio-economic status.
- Empower Communities: Build the capacity of individuals and grassroots organizations to advocate for gender equity.
- Promote Inclusive Education: Support educational efforts that enhance understanding of gender equity and challenge harmful norms.
- Strengthen Organisations: Invest in training and policy reform to create gender-responsive institutions.
- Elevate Representation: Encourage diverse and stereotype-free portrayals of gender in media.
- Drive Systemic Change: Support advocacy for transformative reforms to address legal and institutional gender inequities.
- Foster Innovation: Promote solutions and partnerships that tackle the root causes of gender inequality.
- Create Safe and Inclusive Spaces: Support Initiatives that ensure safety, dignity, and support for all, such as trauma-informed services for victims of gender-based violence.
The Avon Equal Futures Fund is managed and facilitated by the NO MORE Foundation. If you have any questions, please do not hesitate to reach out.
Together We Can End Domestic and Sexual Violence
