Brazil’s Bold Stand Against Domestic and Sexual Violence
In March 2026, during NO MORE Week Week, Brazil announced a national awareness and prevention initiative addressing violence against women and girls, which will use the FIFA Women’s World Cup 2027™ as a platform for social mobilization, public engagement, and the international promotion of values such as equality, respect, and safety.
According to a 2025 study, approximately 37% of Brazilian women over the age of 16 experienced some form of violence in the past year. In response to this reality, Brazil’s new initiative includes a coordinated set of actions, including a national public service campaign, the development of educational content for schools, community organizations, and sports institutions, digital campaigns, the strengthening of victim/surivor support services, and special events and actions to engage local and international audiences.
The initiative is co-led by NO MORE, in strategic partnership with Embratur – the Brazilian Agency for International Tourism Promotion, Empresa Brasil de Comunicação (EBC), and the Cristo Sustentável Consortium, formed by the Christ the Redeemer Sanctuary, Obra Social Leste Um – O Sol, and the Instituto Redemptor.
Public Service Campaign
The initiative was launched with a flagship public service campaign video produced by EBC. The video features football legends like Cafú, Raí, and Carlo Ancelotti, all saying NO MORE to the myths and excuses that have enabled violence to persist. By including these influential figures, the campaign aims to engage a broad audience, women and men, in taking shared responsibility for cultural change. This video is the start of an ongoing media effort that will grow leading up to the 2027 tournament.
National Television Debut: "Sem Censura”
Brazil’s initiative was introduced to the public on TV Brasil’s program, "Sem Censura." First Lady Janja Lula da Silva, Daniela Grelin (Executive Director of Brazil Says NO MORE), and Antonia Pellegrino discussed the "NO MORE Feminicide" campaign and how football can unite the public to help protect women and girls.
Watch the full show below (Portuguese):
Lighting Christ the Redeemer
Also as part of the initiative launch, a special ceremony in Rio de Janeiro was held where the Christ the Redeemer statue was illuminated in NO MORE’s signature teal color in solidarity with survivors of abuse and to demonstrate Brazil's commitment to culture change. Nearly 300 people attended the event, including Brazil’s First Lady and leaders from the government, sports, and private sectors. This visual symbol linked Brazil's local commitment to NO MORE's worldwide movement against abuse.
Photo gallery of the event below:
Government Action: National Pact Against Femicide
The launch is directly tied to a new government policy: the National Pact Against Femicide. Led by the First Lady, this agreement unites all three branches of the Brazilian government to fight violence, responding to the tragic average of four women killed daily in 2025. The pact specifically focuses on protecting Black, Indigenous, and rural women, who face the highest risks. NO MORE's alignment with this pact ensures the campaign supports lasting public policy changes.
