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The Reverse Make-Up Tutorial

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NO MORE
The Reverse Make-Up Tutorial

The Reverse Make-Up Tutorial flips the typical makeup tutorial concept. Instead of featuring confident women applying makeup, the film depicts a man forcefully removing it. Produced for Avon in collaboration with NO MORE to bolster the UN's 16 Days of Activism against Gender-Based Violence, the poignant campaign seeks to raise awareness about coercive control and shed light on verbal and appearance-based abuse.

Avon firmly believes that a world that empowers women is a better world for everyone, as part of this belief and their dedication to putting an end to violence against women and girls. Avon has donated over US$91 million to this cause, supporting nearly 15 million women worldwide. Their ongoing commitment involves impactful campaign activities that align with the United Nations' annual 16 Days of Activism against Gender-Based Violence.

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