Brazil’s Bold Stand Against Domestic and Sexual Violence
In March 2026, Brazil launched a major national campaign to stop violence against women and girls. By partnering with the NO MORE Foundation, the initiative uses the upcoming FIFA Women’s World Cup 2027™ as an opportunity to inspire widespread cultural change.
With approximately 37% of Brazilian women reporting violence in the past year, this effort provides an urgent, innovative response focused on education, visibility, and changing social norms. Supported by organizations like Embratur, TV Brasil, CBF, EBC, UNESCO, and Trengrouse and Goncalves, this is more than a campaign, it is the start of a long-term national movement that can be replicated worldwide.
The Core Campaign Video
Built on the message that gender-based violence is preventable, the flagship campaign video features football legends like Cafú, Raí, and Carlo Ancelotti. By including these influential figures, the campaign aims to engage a broad audience, especially men, in taking shared responsibility for cultural change. This video is the start of an ongoing media effort that will grow leading up to the 2027 tournament.
National Television Debut: "Sem Censura"
The campaign was introduced to the public on TV Brasil’s program, "Sem Censura." First Lady Janja Lula da Silva, Daniela Grelin (Executive Director of Brazil Says NO MORE), and Antonia Pellegrino discussed the "NO MORE Feminicide" campaign launched on March 3. They highlighted how football can unite the public to protect women and girls, setting the tone for the 2027 World Cup.
Watch the full show below (Portuguese):
Lighting Christ the Redeemer
To create a powerful global statement, the Christ the Redeemer statue in Rio de Janeiro was officially illuminated in "NO MORE Teal." Over 270 people attended the event, including the First Lady and leaders from the government, sports, and private sectors. This visual symbol linked Brazil's local commitment to NO MORE's worldwide movement against abuse.
The launch is directly tied to a new government policy: the National Pact Against Femicide. Led by the First Lady, this agreement unites all three branches of the Brazilian government to fight violence, responding to the tragic average of four women killed daily in 2025. The pact specifically focuses on protecting Black, Indigenous, and rural women, who face the highest risks. NO MORE's alignment with this pact ensures the campaign supports lasting public policy changes.
Photo gallery of the event below:
Government Action: National Pact Against Femicide
The launch is directly tied to a new government policy: the National Pact Against Femicide. Led by the First Lady, this agreement unites all three branches of the Brazilian government to fight violence, responding to the tragic average of four women killed daily in 2025. The pact specifically focuses on protecting Black, Indigenous, and rural women, who face the highest risks. NO MORE's alignment with this pact ensures the campaign supports lasting public policy changes.
Together We Can End Domestic and Sexual Violence
